By Diplomacy Journal Lee Kap-soo The appliance innovation legacy of Samsung Electronics extends from microwave ovens with TVs and talking refrigerators to IoT-enabled refrigerators. These appliances have steadily evolved into today’s Bespoke AI lineup — products that understand users and provide personalized solutions. Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience1 at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9. As the event draws nearer, Samsung Newsroom is taking a closer look at the comp
By Diplomacy Journal Lee Kap-soo Samsung Electronics today announced it will be unveiling its latest laundry innovations at IFA 2025 in Berlin, including the new Bespoke AI Washer with A-65% energy efficiency and the second-generation Bespoke AI Laundry Combo. These new models demonstrate Samsung’s ongoing commitment to delivering energy savings, intelligent features and stylish designs that align with the evolving needs of users around the world. “With the new A-65% washer, Samsung has pushed the boundaries of convenience and energy efficiency once again,” said Jeong Seung Moon, EVP and Head
By Diplomacy Journal Lee Kap-soo Samsung Electronics America announced on Oct. 10 that seven models in its 2024 Neo QLED and QLED lineup are the first in the industry to receive both the HDR Brightness Accuracy and True Cinema Black certifications from Verband Deutscher Elektrotechniker (VDE), a leading German electrical engineering certification institute. “Technology continues to advance, enabling us to deliver an unmatched cinematic experience right in our customers’ homes,” said Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Samsung Visual Display Business. “We are
By Diplomacy Journal Lee Kap-soo Samsung announced on Feb. 12 that eight product series1 in its 2024 Neo QLED 8K, Neo QLED 4K, OLED, and The Frame lineups have received the “Product Carbon Reduction” certification from TÜV Rheinland, the international independent third-party testing, inspection, and certification organization. The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year. “As the world’s leading TV manufacturer, it is our resp