By Lee Kap-soo

The Seoul Metropolitan Government announced on Jan. 16 that it will hold the '2024 F/W Seoul Fashion Week' from Feb. 1 to 5, which will showcase fashion trends that will be popular this fall and winter.

The Seoul Fashion Week will consist of 21 brand fashion shows (15 DDP and 6 Seongsu SFactory) and a trade show with 68 brands and 300 domestic and international buyers (100 from 14 countries).

This year's fashion show will include more young brands with high potential for global growth, and the stage will be expanded to Seongsu, a 'fashion mecca,' as last year's fashion show was held only at Dongdaemun Design Plaza (DDP).

A total of 68 apparel brands, miscellaneous goods, and jewelry brands, including those participating in the fashion show, will participate in the trade show, gathering major domestic and international department stores, editorial shops, online shopping malls, showrooms, and fashion investment companies.

The fashion show will be held six weeks earlier than last year. As global interest in K-fashion is growing, the organization plans to hold the fashion week ahead of the four major overseas fashion weeks (New York, Paris, Milan, and London) to increase the interest of global fashion media and big buyers.

NewJeans was selected as an ambassador for Seoul Fashion Week in February last year and will continue its role this year. They will appear in seasonal posters and videos to introduce Seoul Fashion Week and K-fashion brands to 'fashion people' around the world.

The poster was created in a pictorial style, with all the members of Newjeans wearing clothes from the collections of the participating brands of Seoul Fashion Week F/W 2024 (Han Na Shin, July Column, and ULKIN).

The city will also organize a citizen participation event where people can experience the fashion shows of 21 brands at Seoul Fashion Week.

Participants can apply on Seoul Fashion Week's official Instagram from Jan. 16 to 24, and 200 seats will be awarded through a lottery.

The Seoul Fashion Week website (www.seoulfashionweek.org) will also accept applications from domestic and international buyers for the trade show until Jan. 29.

"We will continue to develop Seoul Fashion Week into a global fashion business platform that trend-setting fashion people and buyers from around the world want to visit," said Kwon So-hyun, head of the Seoul Beauty and Fashion Industry Division.