By Lee Kap-soo
Ilhwa Co. announced on Dec. 29 that it has signed a supply contract to export its barley carbonated beverage 'Mc Col' to South Africa.
By signing a supply agreement with Trilion Cart, a local network group with many large affiliates in South Africa, Ilhwa will officially introduce Mc Col to the African market. The supply agreement totals 200,000 cans.
Mc Col is Korea's leading longevity brand, launched in 1982. It is characterized by its cool and refreshing barley flavor. It has rich nutritional ingredients such as vitamins B1, B2, and vitamin C. It is currently exported to the United States, Japan, Russia, and Australia.
At the Mc Col supply contract signing ceremony held at the University of Cape Town, South Africa, Ilhwa CEO Kim Yoon-jin and Trilion Cart founder Radebe attended. The representatives of the two companies performed a toast with more than 4,000 festival attendees.
"Starting with exports to South Africa, we expect Mc Col to make waves in the African market and raise the profile of K-beverages across the globe," said Kim Yoon-jin, CEO of Ilhwa.
