Business K-Food Goes Global: Korean Food Service Brands Ride the Hallyu Wave
Korean food service brands are expanding their global footprint on the back of the Korean Wave (Hallyu), according to the Survey on the Overseas Expansion of Korean Food Service Companies, released by the Ministry of Agriculture, Food and Rural Affairs (MAFRA) on February 6. MAFRA reported on January 12 that total K-Food+ exports reached USD 13.6 billion in 2025, a 5.1% year-over-year increase. That broke down to USD 10.4 billion from agri-food products and USD 3.22 billion from agro-industry products (smart farms, agricultural equipment, pet food, veterinary medical products, etc.). Both figu
- David Kendall 기자
- 2026-02-23 15:21