Business K-Coffee, a cup of innovation for the world
By Diplomacy Journal Lee Jon-young The Korean coffee market is gaining global attention. It is now more than just a trend, but a new category called 'K-Coffee' is forming alongside K-Food. At the center of it all is Kim Jin-koo, CEO of COFFEE NINE, who raised the profile of Korean coffee by winning 6th place at the 2012 SCAE WCIC World Championships in Vienna, Austria as a Korean national team member. He is leading the innovation of Korea's leading K-Coffee brand by exploring the essence of coffee. Kim Jin-koo, a pioneer of K-Coffee franchise With a deep understanding and research of coffee, K