By Diplomacy Journal Kayla Lee The Ministry of SMEs and Startups (MSS) announced on Oct. 17 that it has begun accepting applications from small and medium-sized enterprises (SMEs) for participation in the "2025 K-Beauty Creator Challenge". Launched in 2024, this public–private collaborative initiative aims to discover promising export-oriented SMEs in the cosmetics and beauty sector and support their entry into global markets. Last year, out of 178 companies seeking to expand into the U.S. market, ten were selected to receive marketing consulting from global platform operators such as Amazon,
By Diplomacy Journal Lee Kap-soo Samsung C&T (SCT), Samsung Electronics (SEC), and GRAIL, Inc. (Nasdaq: GRAL), announced on Oct. 17 that they have signed a binding Letter of Intent for a strategic collaboration to bring GRAIL’s GalleriⓇ multi-cancer early detection (MCED) test to key Asian markets. SCT and SEC have also agreed to invest $110 million into GRAIL, a healthcare company whose mission is to detect cancer early when it can be cured, at a price of $70.05 per share of common stock. “Guided by its commitment to advancing next-generation bio-technologies and improving quality of life
By Diplomacy Journal Lee Kap-soo Hyundai Motor Group signed a memorandum of understanding (MoU) with the APEC Preparatory Office under the Ministry of Foreign Affairs on Oct. 15 to provide official vehicles for the upcoming Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting, set to take place in Gyeongju, Korea, from October 31 to November 1. About 200 vehicles will be deployed, including 113 Genesis G90 sedans, 74 Genesis G80 sedans, three Universe hydrogen electric buses, and two mobile office buses. The vehicles will be used as protocol vehicles and for operational support d
By Diplomacy Journal Lee Kap-soo Choi Jin-shik, Chairman of the Federation of Middle Market Enterprises of Korea (FOMEK), met with Tarash Papaskua, Ambassador of Georgia to South Korea, on October 14. He stated, “Amid rapidly changing global trade and economic conditions, New Eurasia could be a good option as a breakthrough for diversifying exports and supply chains for Korean mid-sized enterprises.” Chairman Choi emphasized, “To improve the export environment and secure stable supply chains, we must reduce our high dependence on China and the United States,” adding, “Georgia, the first countr
By Diplomacy Journal Lee Kap-soo SK bioscience announced on Oct. 15 that it has submitted a Phase 1/2 clinical trial application in Australia for GBP511, a universal coronavirus vaccine (pan-sarbecovirus vaccine) candidate. Sarbecoviruses, a subgenus of coronaviruses, include SARS-CoV-2 (COVID-19), the original SARS virus, and related variants. GBP511 is designed to provide broad protection across the sarbecovirus family, moving beyond the strain-specific approach of existing COVID-19 vaccines. The trial will enroll approximately 500 healthy adults aged 18 and older in Australia, and will eval
By Diplomacy Journal Kayla Lee The Government of the Republic of Korea, together with the Governments of Australia and Tanzania, welcomes the groundbreaking ceremony held on October 9 to officially launch the Mahenge graphite project in Tanzania. Located in the Morogoro region of Tanzania, the Mahenge project is led by the Australian company Black Rock Mining (BRM) and involves the Government of Tanzania and Korean companies, including POSCO International. Tanzanian Government officials, including the Minister of Minerals, the Korean Ambassador to Tanzania, Australia’s Deputy High Commissioner
By Diplomacy Journal Lee Kap-soo Higgsfield AI has officially become Kazakhstan’s first unicorn startup, surpassing a $1 billion valuation, announced co-founder and former Head of Generative AI at Snap Inc. Alex Mashrabov on Sept. 28. According to Mashrabov, the company recently crossed a $50 million run-rate revenue threshold, marking a historic milestone for Kazakhstan’s tech ecosystem. “For the last 15 years, no company in our country has managed to achieve this,” he said. Higgsfield AI’s journey to unicorn status was fueled by investments from leading global funds, including Menlo Ventures
By Diplomacy Journal Lee Kap-soo The Korean-German Chamber of Commerce and Industry (KGCCI, President & CEO Marie Antonia von Schönburg) and the French-Korean Chamber of Commerce and Industry (FKCCI, CEO Sonia Chaieb) co-hosted a special reception with Korean Minister of Trade, Industry and Energy Kim Jung-kwan on September 29 at the Banyan Tree Club and Spa Hotel in Seoul. The reception provided a platform to discuss recent developments in economic policy, foreign investment, and the overall business climate for German, French, and other European companies operating in Korea. Around 200 r
By Diplomacy Journal Lee Kap-soo LG Electronics (LG) announced the success of its AI-powered Radio Optimism campaign on Sept. 25, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities. Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures. Designed to counter the sense of discon
By Diplomacy Journal Lee Kap-soo The American Chamber of Commerce in Korea (AMCHAM) co-hosted an “AMCHAM Insights” session on September 23 with Bae, Kim & Lee LLC (BKL). Held at BKL’s headquarters in Jongno, the event drew more than 140 senior executives from Korean and multinational companies. The program featured a high-level Fireside Chat on U.S.-Korea relations, a panel discussion on the Lee Jae-myung administration’s policy priorities, and a networking reception that brought together leaders across industries. The evening opened with a Fireside Chat between AMCHAM Chairman & CEO J
By Diplomacy Journal Lee Kap-soo Hanwha Aerospace, Hanwha Systems, and Hanwha Ocean jointly hosted an event to honor U.S. Korean War veterans by inviting them to the company's facilities in South Gyeongsang Province on September 22. Under the Korean Ministry of Patriots and Veterans Affairs’ "Revisit Korea Program," the event took place from September 18-20. It included participants like Lois R. Gwyn (98), a former naval nurse who served on the USS HAVEN, and Robert M. Martinez (94), a U.S. Army sergeant who fought in defense of Korea. A total of 85 participants, including U.S. service members
By Diplomacy Journal Lee Kap-soo HS Hyosung Information Systems, a leading provider of AI and data infrastructure solutions, hosted the Data Center Modernization Conference 2025 on September 23 at the Crystal Ballroom of Lotte Hotel Busan. At this conference, HS Hyosung Information Systems shared a wide range of cutting-edge infrastructure strategies to accelerate customers’ AI transformation—spanning from the latest AI data center strategies, private AI-based acceleration (AX), to differentiated data innovation strategies with Hitachi Vantara’s VSP ONE. AI and data utilization are increasingl
By Diplomacy Journal Lee Kap-soo Hyundai Motor Company unveiled its most ambitious growth strategy on Sept. 18 at the company’s first CEO Investor Day held in New York. The event served as a platform to communicate the company’s mid-to long-term strategy to investors and stakeholders, emphasizing its commitment to revolutionary product expansion, manufacturing excellence and technological innovation. Speaking in New York, CEO José Muñoz outlined Hyundai Motor's transformation into a global mobility leader through strategic product expansion, breakthrough electrification technologies and softwa
By Diplomacy Journal Lee Kap-soo The American Chamber of Commerce in Korea (AMCHAM) hosted the inaugural session of its new Executive Roundtable Series on Sept. 19 at the Conrad Seoul Hotel. The closed-door breakfast discussion brought together senior executives of multinational and Korean companies with Kwon Chang-jun, Vice Minister of Employment and Labor, to discuss the new administration’s labor policy direction and priorities for Korea’s economic renewal. Vice Minister Kwon shared the government’s policy agenda under the vision of “real growth with labor” and the goal of building a “labor
By Diplomacy Journal Lee Kap-soo Samsung Electronics announced on Sept. 19 that it has been honored with design excellence at the International Design Excellence Awards (IDEA) 2025. The company received two Gold, three Silver and three Bronze awards, along with 39 Finalists recognitions. IDEA, one of the world’s most prestigious design awards programs was founded by the Industrial Designers Society of America (IDSA) in 1980. This year, IDEA has selected winners across 20 categories, including Home, Consumer Technology and Digital Interaction. Key evaluation criteria include Design Innovation,