By Diplomacy Journal Lee Kap-soo

Hyundai Motor Company achieved nine honors at the prestigious Red Dot Award: Brands & Communication Design 2025, including one Best of the Best award for its film project ‘Night Fishing.’

The accolades celebrated the company’s innovation and creativity across diverse design and communication categories: Film and Animation, Advertising, Interior Architecture, Restaurant & Café, Brand, Brands & Communications Design, and Digital Solutions.

The Red Dot Award: Brands & Communication Design is one of the world’s most esteemed design competitions, recognizing excellence and innovation across branding, communication and design disciplines. By achieving these wins, Hyundai Motor continues to strengthen its global brand image as an innovative and creative leader that excels beyond automotive manufacturing.

Among the highlights of Hyundai Motor’s achievements at this year’s awards are:

• Night Fishing: Hyundai Motor’s innovative short film earned the highest honor, Red Dot: Best of the Best, in the ‘Film and Animation’ category, as well as a Red Dot award in the ‘Advertising’ category. Shot entirely from a car-mounted camera perspective, the film explores evolving content formats and customer engagement in the digital era.

• HMGICS CX Area – Smart Farm: This interactive, robotics-based smart farm immerses visitors in a seed-to-table experience, reflecting Hyundai Motor’s commitment to sustainability and urban agriculture innovation in line with its future mobility vision. It was named a Winner in the ‘Interior Architecture’ category.

• HMGICS Na Oh Restaurant: Located within Hyundai Motor Group Innovation Center Singapore (HMGICS), the Na Oh restaurant celebrates Korean culture and cuisine. The restaurant combines traditional craftsmanship and seasonal menus, establishing a cultural space that redefines the integration of design and food. It received two Red Dot awards, in the ‘Restaurant & Café’ and ‘Interior Architecture’ categories.

• Hyundai Achieves 100M Units Global Production Campaign: Commemorating Hyundai Motor’s milestone of 100 million vehicles produced globally, this campaign highlighted the company’s impact on customers worldwide while showcasing its vision for the future. It was named a Winner in the ‘Brand’ category.