By Diplomacy Journal Lee Kap-soo
RM of 21st century pop icons BTS premiered a new global digital feature as part of its ongoing collaboration with Samsung Electronics and his continuing role as global ambassador for Samsung Art TVs.
The short film, released during the week of Art Basel Paris (Oct. 24-26), offers an intimate look at RM’s personal connection to art and shows how Samsung Art TVs bring museum-quality visuals into everyday spaces.
Building on his conversations from Art Basel in Basel 2025, where Samsung served as the Official Art TV Partner, RM shares how art can bring joy and meaning into daily life.
The short film highlights how he curates artworks that reflect emotion and seasonality, celebrating the expressive energy and optimism of Keith Haring’s “Dancing Dog,” and introducing autumnal selections such as Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon,” which evoke the serenity and lyricism of the fall landscape.
“Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments,” said RM. “It’s exciting that the artworks that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TV, I can bring a world of creativity into my space—and I hope everyone will be inspired to explore art in theirs, too.”
Samsung’s Art TV lineup combines advanced display innovation with aesthetic design to bring each work to life in true-to-artist detail. The Frame’s matte display minimizes glare to replicate the texture of real canvas, while Neo QLEDs deliver stunning contrast, depth and color through Quantum Dot and Mini LED technology, capturing every nuance of brushstroke and light.
