By Diplomacy Journal Lee Kap-soo

Hyundai Motor Company has achieved a record brand valuation of $24.6 billion and ranked 30th in the 2025 Interbrand Best Global Brands Rankings, the company said on Oct. 15.

This marks 16 years of consecutive growth in brand value since 2010 and a 72 percent increase over the past five years. The company has been listed among the top 30 global brands for the second year in a row.

Hyundai Motor’s rise in the rankings reflects its strong financial performance, strategic global expansion and continued investment in innovation. In 2024, the company posted record revenue, reached a major production milestone and completed a landmark IPO.

Hyundai also advanced its leadership in electric mobility and safety, while strengthening its brand presence through award-winning campaigns and global sponsorships. These efforts contributed to higher brand influence and growth potential.

“This record brand valuation is a direct result of the dedication of our hard-working teams worldwide and the vision of our Executive Chair,” said José Muñoz, President and CEO of Hyundai Motor Company.

“I’m grateful to our service-oriented dealers who embody our values every day, and proud of how our Korean operational excellence has enabled successful global expansion. From our award-winning EVs to our manufacturing innovations, we’re building a brand that customers trust and value. As we continue our commitment to ‘Progress for Humanity,’ it’s a great time to be with Hyundai.”

“Hyundai Motor Company is continuing to introduce vehicles that meet diverse customer needs, from an expanding range of EV lineup to hybrid models. Through region-tailored marketing efforts, the brand is also building a broader global fan base,” said Jihun Moon, Global Managing Partner of Interbrand Group.