By Diplomacy Journal Lee Kap-soo

LG Electronics presents “Park Seo-Bo x LG OLED TV: Colors Drawn from Nature” at Frieze Seoul 2025 (September 3–6), marking the company’s fourth year as Headline Partner.

In collaboration with the PARKSEOBO FOUNDATION, LG OLED TV celebrates one of Korea’s most revered contemporary artists by faithfully expressing his distinctive color philosophy through the unmatched precision of LG’s self-lit OLED technology.

Starting this year, LG also expands the Frieze art fair experience to LG TV owners through LG Gallery+, a personal curation service that allows users to display artwork on their TV screens like an at-home gallery.

The exhibition showcases Park Seo-Bo’s nature-inspired colors on a digital canvas. It flows from his meditative black and white colors – black drawn from the soot of an old kitchen hearth, white evoked from the stillness and quiet of Korean hanji – to vibrant colors borrowed from nature – the yellow of Jeju’s canola, the pink of azalea, the green of spring leaves and the deep orange of ripe persimmon.

With self-lit pixels and perfect blacks, LG OLED TVs capture the quiet depth and nuance of Park Seo-Bo’s work to bring his meditative colors to life in their truest form.

“Park Seo-Bo believed that nature speaks in colors beyond words,” said Park Seung-ho, chairperson of the PARKSEOBO FOUNDATION and son of the artist. “This exhibition offers a new perspective on his works, inviting viewers not merely to observe, but to engage more deeply as participants in the experience.”