By Diplomacy Journal Lee Kap-soo

Hyundai Motor Group on Sept. 1 officially launched the Next Urban Mobility Alliance (NUMA), a public-private partnership initiative to transform urban transportation environments through advanced mobility technologies.

The alliance aims to address social and environmental challenges by fostering inclusive mobility innovation and accelerating the transition to smart cities.

The launch ceremony, held at the Grand Walkerhill Seoul, marked the formal establishment of NUMA’s open collaboration framework, bringing together government, industry, academia and research institutions.

Attendees included Hee-up Kang, South Korea’s Vice Minister for Transport, and Chang Song, President and Head of the Advanced Vehicle Platform (AVP) Division at Hyundai Motor Group.

NUMA was first announced at the Group’s Pleos 25 conference in March, as part of Hyundai Motor Group’s broader vision to redefine mobility through artificial intelligence (AI), autonomous driving and software-defined vehicles (SDVs).