By Lee Kap-soo

GoPizza, the leader of one-person pizza, announced on Aug. 22 that it participated in the "2023 Singapore Franchising & Licensing Asia 2023" held from Aug. 17 to  19 and completed it with great response from locals.

GoPizza participated in the 2023 Singapore Franchise Fair, which was held in Marina Bay Sands, Singapore from August 17 to 19. The 2023 Singapore Franchise Fair, where you can meet Asia's top franchises and licensing markets, is a large-scale event attended by more than 5,000 famous brand representatives, investors, and entrepreneurs, and is an opportunity to accelerate business growth and strengthen brand position in Asia.

GoPizza, Korea's leading food technology company, is a brand that is pioneering a new pizza market by breaking the boundaries of the existing food service industry through its own technology.

GoPizza has received a patent oven "GOVEN" that miniaturizes and automates oven, "GOBOT STATION" that combines robot technology that automatically bakes and cuts pizza when employees add toppings.

It also demonstrated GoPizza's advanced food technology, including AI Smart Topping Table that helps with quality control and education so that it can provide a certain taste of pizza at any store in the country.

The GoPizza booth successfully wrapped up the fair from the first day, with a hot local response that exceeded expectations. In particular, Singapore's Minister of Trade and Industry Low Yen Ling visited the GoPizza booth to make pizza himself using the "AI Smart Topping Table" and "Goven," and said, "I was impressed by GoPizza's innovative operation method using food technology. Other companies seem to have a lot to learn." 

An official from GoPizza said, "Singapore is a country with unique characteristics in which cultures of the East and the West coexist, and has high marketability due to the development of dishes from various countries. In particular, it serves as a bridgehead for global expansion.”

He added, "GoPizza currently ranks third among pizza franchises in Singapore and aims to take the second-largest market share by 2024, and it was possible to achieve the goal by directly feeling the enthusiastic response of locals."

Meanwhile, GoPizza opened its first overseas store in India in 2019 based on its innovative technology, and has since entered six overseas countries, including Singapore and Hong Kong in 2020 and Indonesia in 2022, establishing itself as a "national K-Pizza brand" representing Korea. 

Currently, it operates 60 stores overseas alone, and plans to actively target overseas markets with the aim of opening its 100th overseas store by the end of this year through differentiated services and localization strategies.