By Kayla Lee

Samsung Electronics shared its vision for how artificial intelligence (AI) technology will enable people to experience their devices more intuitively and conveniently than ever before on Jan. 8. 

Presenting these ideas at a press conference at CES® 2024, Samsung teamed up with key partners to outline the technology behind this vision and how new products and services use AI capabilities to make life easier.

Han Jong-hee, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” 

The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”

During the CES press conference, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, outlined the ways in which AI technology is transforming how Visual Display products and Digital Appliances are used. 

For example, Samsung Neo QLED 8Ks boast a built-in AI Processor, NQ8 AI Gen 3, equipped with 8 times the neural networks and a two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8Ks can automatically upscale low-resolution content to provide viewers with up to 8K quality content.