During his visit to Malaysia on May 2nd, Minister of For­eign Affairs Park Jin attended the opening ceremony of the 'Hallyu Exhibition' held at the National Art Gallery of Malay­sia in Kuala Lumpur.

The opening ceremony of this exhibition, jointly hosted by the Embassy of the Republic of Korea in Malaysia and the National Art Gallery of Malay­sia, was attended by more than 200 prominent figures, includ­ing Datuk Hajah Saraya, the Secretary-General of Ministry of Tourism, Arts, and Culture (MOTAC), and Amerrudin Ah­mad, the Director General of the National Art Gallery.

The exhibition features a total of 10 themes of works cre­ated by artists from both coun­tries on the theme of 'Hallyu (Korean Wave)', including fres­co paintings, media art, and installation art, and will be exhibited for four months from May 1st to September 16th.

△ The past and present of Hallyu (Korean Wave) △ The influence of Hallyu (Korean Wave) in Malaysian daily life This exhibition was prepared with two themes: the past and present of Hallyu, and the in­fluence of Hallyu on daily life in Malaysia. To express the influence of Hallyu on the daily lives of Malaysians, the exhi­bition received support from Korean companies and popular brands that have entered Ma­laysia, such as Samsung Elec­tronics, Coway, and E-Mart 24, who sponsored exhibition items.

In his congratulatory speech, Minister Park emphasized that "Hallyu has become a major driving force for enhancing mutual understanding and friendly cooperation between the people of both countries," and he hoped that Hallyu in Malaysia would continue to develop as a part of daily life and lead to further cooperation between the two countries.

The exhibition is the first col­laboration between the Nation­al Art Gallery of Malaysia and the Embassy of the Republic of Korea in Malaysia since the signing of the Korea-Malaysia Cultural Cooperation MOU in 2021. The event is a special exhibition that brings together young Malaysian artists and Korean veteran artists, leading to a two-way cultural coop­eration that bridges the gen­eration gap. Additionally, the exhibition aims to expand co­operation in areas where Korea has a competitive advantage, in line with the Korea-ASEAN Initiative (KASI) promoting creative industry development in the field of culture and the arts.